Emma Greig, consultant

I began my PR career at Thinc PR (previously JBA Public Relations) in 1995 after initially training as a journalist. After a 10 year stint working for WebberShandwick and Porter Novelli both in the UK and in the US I returned to take on the role of managing director. This was a position I relished and held until August 2008 when I went on maternity leave.

Over the course of my career, I've been involved in many successful consumer campaigns aimed at the householder including the annual Energy Saving Week campaign for the Energy Saving Trust, running creative campaigns to increase awareness of the HP digital imaging range, and was integral in the re-brand of the luxury bed-maker Vi-Spring.

My unique position of being closely involved in Thinc PR whilst simultaneously being one-step removed gives the team and clients a good sounding board for strategy, evaluation and long-term planning.

To Thinc about: Emma has a passion for yoga and is currently expecting her second child.